About Lisa

My Backstory

Growing up, I was surrounded by the harmonies of music. As a lifelong musician, I’ve played in bands and orchestras, and it was there that I learned one of life’s most valuable lessons: collaboration creates magic. Each instrument has a unique role, but only when guided by a conductor do they come together to create something extraordinary.

Years later, as I ventured into business and technology, I saw a striking parallel. Running a business is like conducting an orchestra. Each aspect — sales, marketing, administration, finances, strategy — is an instrument. When they work together seamlessly, the result is a symphony of success. But achieving this harmony can be overwhelming, especially for small business owners wearing many hats.

In 2018, while studying business and attending the Rebel Business School, I fell in love with problem-solving and entrepreneurship. Soon after, I discovered the transformative power of AI. I realized it could act as a trusted assistant, helping entrepreneurs juggle their many roles. Since then, I’ve made it my mission to explore AI’s potential and share what I’ve learned with others.

Why I Do What I Do

I believe technology, especially AI, is the great enabler. It breaks down barriers, allowing people to: 
Write confidently.

Create stunning visuals.

Develop effective strategies.

Automate repetitive tasks.

And ultimately, focus on what they love.

But for many, AI can feel intimidating or inaccessible. That’s why my mission is to make AI practical, easy to understand, and incredibly useful for everyone—regardless of their technical background. My approach combines education, collaboration, and a touch of creativity to ensure no one is left behind as the world evolves.